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Tag: prescriber preferences

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Specialty Prescribing: Why Doctors Choose Brand-Name Drugs Over Generics

Specialty Prescribing: Why Doctors Choose Brand-Name Drugs Over Generics

by Tina Guigui

Specialists often choose brand-name drugs over generics because of complex medical needs, lack of reliable alternatives, and a broken pricing system. Here’s why these high-cost prescriptions persist - and who’s really paying.

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